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The way companies buy and sell software is undergoing an "extreme makeover" according to executives in the software industry. Customers are tired of the model that focuses on "the one time sale of licenses, which takes customer loyalty for granted and lacks imagination and flexibility" (CNET News, October 19, 2004).
Customers are starting to demand a software delivery model that takes the risk out of buying software and ensures that software companies will have an ongoing committment to keeping their customers happy.
At the same time, software companies are looking for ways to keep their revenues predictable, while focusing on after sales support and service.
Software by subscription could be the answer for both buyers and sellers. According to Robert Jaques (vnunet.com, May 2004) "subscriptions require vendors to sell on the value of their software on an ongoing basis." Because they are "pay as you go", subscriptions give customers the ability to activate licenses as required, so that they can evaluate what the software is really worth to their business.
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ASR is pleased to offer subscription licensing for all of our products. Customers are now able to subscribe to the software on a monthly or yearly basis. They can add additional licenses during busy times, and scale back when business is slower, without any penalties. At the same time, the subscription method of licensing guarantees that they will always have up-to-date software and top-notch support, without any large upfront investment or committment.
When a subscription is about to expire, the program will provide the customer with a renewal reminder and a unique code. At the same time, we'll send you an invoice for the renewal amount. Because you send us the code to authorise the subscription renewal, you don't need to worry about being charged for more licenses than you need. We will process your payment and send you a code to reactivate your subscription.
ASR looks forward to developing the subscription model of licensing as one more way to put the customer in control, and introducing many more companies to the advantages of our software.
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